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Photo Credit: Stefania Galluccio @mystoo
1049 - 3/19/2021 7:22:32 AM  

Water Watchers want students to Tap It in new at-home activism campaign

For Immediate Release - March 19, 2021

How do you fight single-use plastic water bottle pollution and give Grade 12 students a safer way to earn required volunteer hours in the middle of a pandemic? The answer from Water Watchers is simple: Tap It.

With World Water Day just around the corner, the Guelph-based, water-conservation non-profit has introduced it’s latest social initiative, #TapItForHours. Developed in conjunction with Toronto ad agency doug&partners, the program offers volunteer hours to students simply for taking a video of themselves drinking tap water and sharing it on Instagram.

“What seems like a simple action has the ability to make a profound difference.” says Mike Balkwill, Campaign Director at Water Watchers. “A huge part of reducing single-use plastic involves promoting environmentally conscious alternatives. When students make these posts, they’re making a statement about what they believe and encouraging their friends and family to make better choices. That’s powerful. Education is the first step in changing behaviour.” 

The campaign takes into account the reality many students are finding themselves in during the current lockdown: stuck at home but still requiring volunteer hours (albeit reduced to 20 from 40 for 2021) to graduate high school.

With World Water Day coming up on March 22, Water Watchers have provided a bit of extra incentive to kick off Tap It for Hours, with anyone participating that day earning double the hours.

The initiative also aims to maximize inclusivity for individuals without access to clean drinking water and those who chose to not have a social media account. Water Watchers have provided a number of additional ways for people to earn hours through water advocacy.

“With lockdown keeping everyone close to home, we wanted to provide a way for people to do something meaningful, fun, simple and safe,” says Balkwill. “In our minds, it’s win-win. Students get community service hours and we get the message out that water is for life... not profit.”

#TapItForHours officially launched on February 24th


About Water Watchers
Water Watchers is a non-profit organization founded in 2007 dedicated to the protection, restoration and conservation of drinking water in Ontario. They believe water is life and to protect water is to protect life. Water Watchers supports community leaders who protect water and work towards water justice.


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